Frequently Asked Questions (BoostOpen FAQ)
Q. What is a Visitor?
A. A unique IP address (a single computer connected to the internet) that has visited the merchant's site during a 24-hour period.
Q. What is an Impression?
A. Impressions are a page action/refresh (commonly known as "pageviews") as the user clicks through the merchant's website.
Q. What is an Ad Spot?
A. Advertisers can bid for an open slot in one of the merchants' placements on their website.
Q. What is an Advertiser?
A. In the context of the BoostOpen system, it is the bidder willing to pay money to be placed in one of the available ad spots.
Q. What is a Campaign?
A. An advertiser can create campaign groupings to track the performance of many bulk advertisements.
Q. What is a Merchant?
A. Merchants are website owners with available spaces (advertising "real estate") on their site for graphical or text-based links.
Q. What is a Placement?
A. Merchants can create multiple placements (or fixed areas on their website) for ad spots available to advertisers.
Q. What is a Category?
A. Category is one of 5 tabs (services, entertainment, restaurants, shopping, travel) each category is broken up further into sub categories like "services -> automotive", or "restaurants -> pizza"; to better serve the merchants' audience with targeted advertisements.
Q. How are advertisements placed?
A. Bidders can submit their Max Bid for a single day (24-hour period), the higher the bid, the higher up it will appear, and the more often it will be shown.
Q. How does the auction work, and when can I see my advertisement?
A. Bids can be entered into the system indefinitely or with an expiry date. The daily auction closes 12pm EST (Eastern Standard Time) every night with the daily rotation of ads. Bids are suspended until 3am, and then re-opened for new bidders on the following day.
Q. Do I need to re-enter my bid each day?
A. No. Your bid for that placement is stored in the system, and placed in the auction each day. You can leave your bid open-ended or set an expiry for the campaign.
Q. How are bids ranked?
A. Ads will be sequenced in order from highest to lowest max bid, the winning bidder gets shown in the 1st position, 100% of the time and the number of ad impressions decreases each position moving down the list.
Q. What if my ad doesn't make the cut in one of the ad spots?
A. Not to worry, the top positions will get a higher number of ad impressions shown per day, your ad will get thrown into the mix during BoostOpen's fixed ad rotation.
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